Every minute more than 500 tweets contain YouTube links
26 December 2011
Over 3 billion videos are viewed a day in Youtube
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Over 3 billion videos are viewed a day in Youtube
In 2011 the great promise of ubiquity of video is becoming a reality due to Smartphones.
Advertising and worldwide Marketing Online is in progress
From the appearance of online video there has been a separation between content”premium” and the rest.
We started the end of this week with a new # FriFast. Coffee on the table and lots of videos to learn more about the current audiovisual landscape.
We started with a video tutorial from the BBC with integrated graphic chroma. On the technical side the advantage is that it saves lots of time in postproduction by not having to work with chroma. But at the same time, the shooting time increases. Currently has more use integrated video graphics in chroma.
We continued with an tutorial video MailChimp, simple and not very complex that clearly shows its purpose: to explain the functioning of the service.
We conclude with a series of viral videos of Reelseo, which are in continuous subjective level.
A warm coffee and good company to start this Friday # Frifast, near the winter. We started with an interactive video from Youtube. A simple tutorial in which, the user interacts to create their own brand.
We discovered the phenomenon of Machinima, a channel focused on the area of video games, powered by Youtube. Monthly has 1,000 million views, of which 20% is via phone. In the videos show trailers, video game reviews and create home webseries with aesthetic of a humorous videogame. They also have their own “Top 10″ and interviews with important people of this small world. A total of 18,000 videos uploaded have a great bet.
To end the # Frifast discovered a very powerful audiovisual project, La Rabia. We were looking forward of more for the next # Frifast.
We leave you with the trailer for The Rage, a series that promises much.
The smell of coffee fills the office, everything is ready to start a # Frifast in each video will open a new door to the audiovisual world.
Recently we talked about video tutorials, and in thisFrifast# we have discovered a “How To” that goes beyond. Tanqueray Tonic Tea teaches us how to prepare correctly a drink, but without a presenter and a chroma. A well done realization, with good lighting and detailed secuences of what only matters, the hands and the cup. This video only needs the support of a simple graphic to complement it.
On the other hand watched the video where shows how Louis Vuitton their watches are created, with a fine design and music that fits perfectly every plane and image.
We concluded the breakfast with “The Walking Dead”, that along with Bing promoted with a competition for a viewer to participate in an real episode of the series, with a very funny video. A campaign that shows a way to interact with the audience with the contents.
More and more companies are betting on video tutorials. The “How To” explain in a few steps how to make a certain action. The purpose is to teach how to manage products and services.
Users that use the video tutorials expect to receive the information and the steps required for an action. On the net we find from how to put on makeup, to how to use software. These videos can be very long or shorts and concise.
For companies that are promoting a new product is very useful, as users learn how to use it, they get to know the mark and the interest increases. Furthermore, they reinforce the strengths of the product or service that may be an advantage over competitors and achieve better positioning.
This format allows to create a proximity between the mark and the user. When a company launches a new product to the user tries to teach the functioning and the benefits thereof. In this way seeks a closer relationship between the brand and consumer.
Technology companies use this format to present their news audiovisual and how to use them. A clear example is Google and Facebook, because every time they have a new release they explain to their users in “How To,” format how it works and how it is used. Another example is the social network LinkedIn who used a video, with and 80s atmosphere, to explain the functioning of the network.
After this week, shorter than usual, comes a Friday with Wednesday flavor and again the Frifast. The smell of coffee fills the office. Via Skype we share and discuss with colleagues, who can´t be present at breakfast, about videos and campaigns.
Le concert live by Jenifer is presented as a video. But suddenly turns into a videogame or that what makes us believe, since the user must refine the hearing to advance in the video. At the end we see that is a campaign to take care of the sense of ear.
Next we have seen the video that Volkswagen has made for a contest on Facebook, where users design the van and win the most original one.
Finally, the motion designer Kotetiko presents us an elegant piece of Motion Typography on a Jazz Magnetism Kase.O song that reminds us of the vinyl covers of Blue Note. Interesting video animation, layout and music.